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Heroes See Heroes

This Brand Challenge project was done in collaboration with Tlotlo Mabuya (UX/UI Designer), Sriya Naidu and Jáan Bagus (Digital Marketers), and Sanelisiwe Metele, Yandiswa Dlamini and Kenzo Lakhnati (Strategists). The brief required us to develop a creative, youth-driven campaign for Captain Fanplastic that uses its mascot and storytelling to engage kids and parents. Tlotlo and I designed Heroes See Heroes, a campaign that turns everyday eco-actions into moments of shared pride between children and parents.

Vega Emeris CT, 3rd Year, 2025

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